FAQs

NO. Unlike many agencies we charge a flat management fee and don’t take any of your click budget. You buy your clicks from Latitude Express at exactly the same cost as if you had gone direct to the search engines.

We are the same company, using the same technology. Latitude Express is for clients who prefer online communication for reporting and campaign management and the cost savings that this brings. Latitude is for clients whose spend levels and the nature of their business demand a dedicated Account Manager for specialised campaigns with face-to-face and telephone interaction.

There is no minimum spend! If you’re spending or considering spending less than £15000 per month with the search engines we can help you. We simply take a management fee that is fully transparent.

The standard monthly management fee is £499, if you join us part way through the month we will pro rata this. On top of the management fee you need a budget for clicks which can be as high or as low as you wish.

Yes of course. You can sign up at any time of the month and any time of the day using our online sign-up system. Your initial payment will consist of the £499 management fee and desired click spend, if starting part way through a month this will be calculated on pro rata basis.

Simply complete the online sign-up process, which should take no longer than 5 minutes. Once payment is made, and all the information about your campaign has been captured, we go on to develop the keywords, creative and strategies. Your campaign will typically be live in 2-3 working days!

The Latitude Express service can be paid for by credit card, Direct Debit or a combination of the two. Payment for the service is always paid up front and will be continuous until you wish to stop the campaign.

The Latitude Express team will be continuously optimising your campaign as part of the service in order to maximise performance, however if you wish to make specific changes, this can be done via the online customer support system. All requests will be responded to by the next working day if not before.

A campaign set-up will take no longer than 3 working days. Please note that we cannot begin a campaign set-up until payment has been received. Because of this and due to banking procedures, making the first month payment by Direct Debit will delay your campaign launch date.

With Latitude Express there is no minimum contract! You simply pay up front for the next calendar month which will continue until you wish to stop the campaign. Want to simply trial the service for a month? Go ahead!

Your ads, unless requested otherwise, will show on the Google network (including Ask, AOL, NTL and others), the Yahoo network (including Lycos, Tiscali, Alta Vista, FT.com and others) and Microsoft (including MSN messenger, Windows live and Hotmail).

If due to seasonality, promotional or other reasons your monthly clicks budget creeps above £15,000, then that should not be a problem. If however, your monthly budget is consistently going to be over £15,000, then please visit www.latitudegroup.com who will be able to deal with your needs.

Not yet. At this stage Latitude Express is purely a UK based and targeted service.

The customer service team is only an email away and we provide you with an online account portal where you can generate reports and keep an eye on your campaign. Where as a lot of agencies have campaign managers that double up as your account manager we believe our campaign managers time is best spent managing your campaign, not talking about managing your campaign. Working like this means that your campaign gets the attention is deserves. All your customer service emails will be answered within a 24hr time frame and usually a lot sooner.